From first–time founders to established beauty businesses, we partner with a wide mix of brands and creators to bring products to life. On this page you’ll find real examples of how Creative Cosmetics has helped clients develop, manufacture and launch colour-cosmetic ranges under their own brand – from primers and bases to lip, eye, body and treatment products.
Each case study walks through the brief, the challenges and the results, so you can see how we work in practice and what it might look like to build your range with us.
The challenge:
When Look Fabulous Forever founder, Tricia Cusden, first came to Creative Cosmetics, she had a strong vision for pro-age makeup, but no manufacturer willing to take a chance on a new brand.
What we did:
We listened carefully to Tricia’s brief – a capsule collection of colour cosmetics which solved problems faced by older women and their makeup, such as lipstick feathering and bleeding and foundation disappearing and began to develop prototypes to match her criteria. Most makeup is formulated for younger skin, so understanding how and why Tricia’s products needed to be different was one of the key challenges we faced when it came to formulating her products.
In just 9 months, Tricia launched Look Fabulous Forever with an initial run of 12 products which included three primers – for the eyes, face and lips which went on to become bestsellers for the brand.
Many conventional colour cosmetics can behave differently on mature skin, sometimes accentuating dryness, texture or fine lines. Working closely with Look Fabulous Forever, Creative Cosmetics focused on challenges such as lipstick feathering, foundation movement and comfort on the skin, developing textures and finishes that stayed in place and enhanced the natural look of mature skin.
The result
Look Fabulous Forever has now expanded to over 50 SKUs covering everything from creamy eyeshadow sticks to lip glosses and brow shape. Thirteen years on, the brand continues to go from strength to strength and has customers all over the world who love Tricia’s message that age is no barrier to looking and feeling fabulous.
“Creative Cosmetics were the only lab who really understood mature skin.”
Tricia Cusden
We partner with a mix of brands and beauty-led businesses, including:
who want to turn their following into a product line.
looking for a flexible, UK-based partner.
who need a reliable partner behind client launches.
Whether you’re building ranges for clients, pitching new concepts or adding own-brand lines to your shelves, we slot in as your behind-the-scenes lab. We handle the formulations, testing and production, so you can stay focused on strategy, creative and sales – with a partner you can trust to deliver.
Packaging sourcing • brand input • ecommerce setup • fulfilment partners.
helping you choose packs that look the part and work with the formula.
collaborate with our designers to craft the perfect brand visual
we can build and launch your website and support you so you can start selling as soon as your products land.
introductions to trusted UK fulfilment options to handle pick, pack and ship.
